Ride With Purpose

Access Melbourne and Victorian Department of Transport

WeRideWithPurpose is a program to facilitate a carpooling service among employees at Docklands, along with a focus on the benefits carpooling provides for individuals. It also places importance on developing a sense of community among participants.

Developed the branding identity and designed a series of marketing collaterals (print and digital) and a website for the carpooling campaign. Produced promotional materials were also created to support a series of organised quarterly events.

Ride With Purpose
Ride With Purpose
Ride With Purpose
Ride With Purpose
Ride With Purpose